OBJECTIVE
FACILITATORS
PROS COMMITTEE MEMBERS
MISSION
FY07-QUARTERLY OBJECTIVES




OBJECTIVE

Create a forum by which all members of Radiology department can participate and contribute to marketing efforts and initiatives.


FACILITATORS

Kristen L. Dean
Michelle H. Dean

Kristen Landreth Dean
	Senior Manager, Quality Assurance & Marketing 175 Cambridge Street - CRP Suite 200 Boston, MA 02114 Phone: 617-726-4902 Fax: 617-724-1144 Pager: 31124 Email: kdean4@partners.org
Michelle Hazel Dean
	Manager, Quality Assurance 175 Cambridge Street CRP- Suite 200 Boston, MA 02114 Phone: 617-643-2494 Fax: 617-724-1144 Pager: 22082 Email: mhdean@partners.org

PROS COMMITTEE MEMBERS

Kristen Dean (Co-Chair)	Quality Assurance & Marketing
Michelle Dean (Co-Chair)	Quality Assurance & Marketing
Carmen Alvarez	Radiology Consulting Group
Debbie Beliveau	Yawkey Radiology
Jennifer Bliss-Wohlers	MRI
Doreen Burke	Yawkey Radiology
Djems Cazeau	ISC & RCS
Mary Lerret	Ultrasound
John Hergenrother	PET & Nuclear Medicine
Caroline Maskell	Yawkey Radiology
Daniel Mullen	Yawkey Radiology
John Mullen	Nuclear Cardiology
Kimberly Russell	Yawkey Radiology
Christine Seibert	Ultrasound

To contact PROS Committee member, please email RADPROS@partners.org.



MISSION

Develop an open system of communication through which marketing ideas are cultivated and marketing messages are carried throughout the Radiology department.



FY07-QUARTERLY OBJECTIVES

Initiative	Responsibility	Target Quarter for Completion	Comments
Recruit new committee members to represent modality	Team	Quarter 1	In progress
Establish members as marketing liaison within respective areas and encourage idea sharing	Team	Quarters 1-4	In progress
Hold initial FY07 meeting to introduce team and discuss purpose	Team	Quarter 2	COMPLETED
Establish goals for year ahead and long term (FY06-FY10)	Team	Quarter 2	COMPLETED
Market and promote PROS to recruit more members and help establish member’s role within modalities	Team	Quarters 2-4	In progress
Publish rotating edition of Inside Out reflecting advances within modality for employees, referring physicians and patients Inside Out - Spotlight on MRI (Download .pdf)	Team	Quarters 2-4	COMPLETED
Conduct tours of department to learn about other services and encourage cross-promotion	Team	Quarters 2-4	In progress
Update website to reflect current members and initiatives	Team	Quarters 2-4
Educate members about department’s re-branding effort and engage in process to carry message forward to all areas.	Team	Quarters 3-4
Review accomplishments in advance of year review and draft continuation of plan to achieve goals for FY08-FY10	Team	Quarter 4